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The Keynote
- 10:05 AM Starting soon
- 10:05 AM Lights dim
- 10:06 AM Steve takes the stage
- 10:06 AM Record 5,200 attendees. Can't find a bigger venue
- 10:07 AM 62 iPhone sessions
- 10:07 AM 3 Parts to Apple. The Mac, Music, the iPhone.
- 10:08 AM Morning focused on iPhone
- 10:08 AM Snow Leopard sneek peek after lunch
- 10:08 AM iPhone 2.0... 1/4 million people downloaded the SDK in 95 days
- 10:09 AM 4,000 into paid beta
- 10:09 AM iPhone 2.0: Enterprise, SDK, New Features
- 10:10 AM Enterprise: Exchange support, built into iPhone 2.0. Push email, contacts, auto-discovery
- 10:10 AM built in secure Cisco VPN. "Everything they told us they wanted we built in"
- 10:11 AM 35% of Fortune 500 have participated in iPhone program... "Not so bad"
- 10:11 AM "Who's who in higher education"
- 10:12 AM showing Enterprise Video. Disney, Genetech, US Army. Genetech "deployed 7 apps in the first week"
- 10:14 AM "With Safari we can access our entire Sharepoint environment"
- 10:14 AM Security... blah blah blah. Talking about remote wipe now.
- 10:15 AM "An enterprise class mobile computing platform"
- 10:15 AM Steve is back. Next is the SDK
- 10:16 AM Scott is coming on stage now. "Same API's we use"
- 10:16 AM Frameworks share "extensively" as OS X. Same kernel as OS X
- 10:17 AM Comprehensive Core Services layer. "Core Location, allows you to easily build Location based services into your application"
- 10:17 AM Hardware accelerated for Open GL graphics. Cocoa touch: object orient touch interface
- 10:18 AM Tools: Xcode is your tool. Interface Builder: Easily construct user interface
- 10:18 AM iPhone Simulator: run on your Mac. Tethered Debugging. Instruments: measure and optimize application for best performance.
- 10:19 AM Demo of Interface Builder
- 10:24 AM still doing a demo. Built a LBS address book. Reading quotes from developers
- 10:26 AM "who decided that mobile development had to be difficult" --Infoworld
- 10:27 AM demo of third party apps. 1st is Sega. first cut of Super Monkey Ball in two weeks.
- 10:28 AM Ethan from Sega is going to do a demo. 4 stages in two weeks. 110 stages in 8 weeks.
- 10:29 AM showcasing insane graphics and using tilt control to control game.
- 10:29 AM game will be available at App Store launch for $9.99
- 10:30 AM Ebay is next. Ken Sun takes the stage. Auctions on the iPhone. Has become the #1 mobile device for accessing eBay. Built App in 5 weeks.
- 10:31 AM adding Wii Fit to watch list. Integrated WebKit to view sellers page. Viewing photos in filmstrip mode. App will be free at App Store launch.
- 10:33 AM Next is Loopt. Will demo LBS apps. "Best version of Loopt we've made" Showing map of current location and location of friends. Seeing a friends journal. This dude is rocking a hot pink polo, with a green polo underneath.
- 10:36 AM Next is native Typepad. Photoblogging is the most popular service. Use app to take picture. Browse photo albums, then add to blog post. Basic design of the app, but it seems like it works. Post goes into a pending queue. App will be free at App Store launch.
- 10:38 AM Next is the Associated Press. "Best web applications for the iPhone." Building a native app called the Mobile News Network. Uses LBS to retrieve local news. Content is stored locally. Photos are browsed natively. Watching video. Allows you to send news from the iPhone. Built "in a few weeks." Free at App Store launch.
- 10:41 AM Next is Pangea. Ported two games to the iPhone. Enigmo is the first one. Completely touch based. The graphics are amazing. Showing thousands of collision tests per frame. "Better than the original". Showing CroMag Rally. Only took a few days to make it playable. Steer with the iPhone accelerometer. He's talking AND in second place. $9.99 each at App Store launch.
- 10:45 AM Next is Cow Music, a solo developer. Mark Terry, an insurance developer. Done in the spare time. The app is called "Band" a collection of virtual instruments. Playing a Grand Piano on the iPhone. Next playing the drums. Bar Blues in one interface. Very COOL! Bass Guitar, with fretboard, playing Money. Big round of applause. "Get together with your friends and Jam!"
- 10:48 AM MLB.com is next. MLB.com App Bat. Showing live games. Showing whos on base, score, etc. Add realtime video highlights. Showing current Yankee game. Minutes after the play, not the game. In the App Store at launch. No price given.
- 10:50 AM Modality is next. Their research showed that 1/3 interviewed said they plan to buy an iPhone. Showing a Medical App. Pan medical images. "Imagine doing this on any other mobile device" Audience member: "Ha!" Big laugh.
- 10:51 AM Only 34 minutes of battery juice left
- 10:53 AM Oh god, more developers!
- 10:54 AM I'm going to save my battery juice until these demos are done. We get it the iPhone and the SDK is great!
- 11:04 AM Talking about push notification service.
- 11:04 AM Steve back on stage. (27 minutes battery life left)
- 11:05 AM New Features: Contact Search. full iWork document support. Powerpoint support. Bulk delete and move. Ability to save images. Scientific calculator in landscape mode. Parental controls. Language support. Asian language. Two forms of Japanese and Chinese. Ability to draw character with finger. "Advantage of not having a bunch of plastic keys for your keyboard"
- 11:07 AM Release in early July. Free to all iPhone owners. $9.95 for iPod Touch owners.
- 11:08 AM Talking about the App Store. On Every iPhone. Wirelessly download. Automatic download updates. Developers keep 70% of revenues. No fees from Apple. Fairplay for security. No charge for free apps. App Store in 62 countries. 10Mbs or less Over the Air. Over 10 Mbs, download via iTunes.
- 11:10 AM 15 minutes left to battery life.
- 11:11 AM Enterprise can authorize iPhones, create apps that only run on those phones. Distribute over their Intranet, anyway they want. Sync via iTunes.
- 11:11 AM "Ad Hoc" app distribution. Expand developer certification to 100 iPhones. Apps can be downloaded and synced.
- 11:13 AM "Something entirely new, it's called Mobile Me" Phil takes the stage.
- 11:13 AM Like having Exchange for the rest of us. Phil: "ActiveStink" whoops. Mobile Me: Push Email, contacts and calendars to our devices. Mobile Me stores it in the cloud, use Mac, PC or iPhone to keep everything up to date. New email gets pushed to all devices. Change address book on phone, changes on other devices, events, etc. All works over the air. Works with Mail, iCal, Address Book, etc. PC: Outlook. Add "amazing Web 2.0 applications" too. Available at "me.com"
- 11:17 AM Mail, Address Book, Calendar, Photos, Files all available online. Interface looks like Mac Apps but a website. Photos available over the air as well. Send photos to Mobile Me, goes to web album. Basically replaces .mac, iDisk, etc.
- 11:18 AM doing a demo of Mobile Me.
- 11:18 AM Somehow up to 21 minutes of battery life now.
- 11:19 AM Add a quick reply feature... very cool. Drag and drop UI.
- 11:21 AM one of the better Web UI's I've seen. Can't tell its a web app. Share any big file.
- 11:22 AM demo'ing the OTA push to iPhone. All the data was synced immediately. Very smooth.
- 11:26 AM Mobile Me, $99/yr 20Gb of online content. Free Trial. Available with iPhone 2.0 software in early July. Replaces .mac. .mac already upgraded to Mobile Me.
- 11:28 AM Steve "talk about something near and dear to my heart... the iPhone"
- 11:28 AM "The phone that has changed phones forever"
- 11:29 AM "Users love the iPhone"
- 11:29 AM 90% customer satisfaction
- 11:29 AM 98% are browsing. 94% Email, 90 Text messaging. 80% are using 10 or more features.
- 11:30 AM on reserve power... sorry guys
- 11:30 AM sold 6 million iPhones.
- 11:30 AM Next Challenges: 3G, Enterprise Support, 3rd party app support, sell in more countries, more affordable
- 11:31 AM 56% said it was too expensive.
- 11:31 AM The iPhone 3G is here. Thinner at the edges. Full plastic back. Same front. Fatter. Flush headphone jack. Improved audio. "Feels better in your hand."
- 11:33 AM 7 minutes left
- 11:33 AM Showing speed test. Downloading the National Geographic site. 21 seconds on 3G. Still loading EDGE. Still waiting. 59 seconds on EDGE. 2.8x Faster. 17 seconds on Wi-Fi. "Amazingly zippy"
- 11:35 AM compared against N95, Treo 750, 36% faster, better rendering.
- 11:36 AM showing mail attachment now.
- 11:36 AM 5 minutes left.
- 11:36 AM I'm keep posting until I run out of juice.
- 11:37 AM standby time is 300 hours, 2G talk time 10 hours. 3G talk time 5 hours (faster than most). Browsing 5-6 hours 3G, video 7 hours, audio, 24 hours
- 11:38 AM GPS built in (saw this coming with all the LBS talk already)
- 11:38 AM Location data from towers, wi-fi and GPS, including tracking. Showing tracking on Lombard street.
- 11:39 AM 1 minute. Thanks folks for visiting. Sorry I ran out of juice.
- 11:39 AM I will do a wrap up of WWDC at flinglog.com later.
Pre-Keynote
- 5:50 AM Setting up site and getting ready to head down to Moscone
- 6:31 AM Got in line a few minutes ago. Wrapping around two sides of the Moscone West block.
- 6:32 AM Line is starting to move a little.
- 6:39 AM Looks like the line didn't move into Moscone, they just had us stand 4 wide. I'm guessing 1,200+ ahead of me.
- 6:47 AM Closing up laptop to conserve power. Will update once something more exciting happens.
- 7:24 AM We've moved inside the first floor of Moscone West. They tell us we will be here for about an hour before they move us up to the first floor. The keynote is on the third floor.
- Be sure to check the Flickr stream for photos from the event.
- 7:36 AM Check out http://wwdc.twistori.com. Very cool view of Twitter and Summize
- 8:01 AM Moved to the second floor. Apple Store websites all over the world are down.
- 8:33 AM Waiting on the second floor. Boredom sets in.
- 8:41 AM First "Twitter is over capacity" notice
- 8:56 AM With 1 hour to go definitely more excitement online then in the line.
- 9:33 AM Still on the second floor. It's damn hot! Last year we didn't get into the keynote hall until 15 minutes til. I imagine we'll start moving soon.
- 9:53 AM We are seated!
- 9:55 AM We have good sight lines and are right under one of the big monitors.
- 9:59 AM People still flowing in. We aren't starting for a few
- 10:01 AM All Gore is here. Big round of applause.
- 10:03 AM Made the turn off phones announcement
- 10:04 AM Room almost filled.
